Smoars may just seem like another kawaii brand selling plushies, apparel, and other merch, but it's more than that. To be transparent, we have a history of struggling mental health. Behind the countless hours of curating Smoars to feel special, there’re just a few average people who know what it’s like to feel all alone. We've learned that that’s painfully far from the truth.
Every one of us has value and purpose, personality and charm. Every soul on this planet is important and true, radiant and beautiful. We were desperately searching for what home could be. And it seems Smoars was searching for us too. When Smoars found us, it was like a lightbulb that shined brighter than anything we had ever felt before. It instantly ignited a fire that burned inside our souls. A fire so powerful that it left us screaming from when the sun rose until the time we went to sleep with unwavering passion.
The Residents revealed themselves to us one by one, each brimming with a uniqueness that we could’ve never fathomed. We didn’t have them in our dark times, but we knew that now was our chance to breathe life into them like they did us. We felt we had to fight alone, but you don’t have to. So we set out on a journey with one goal—to give these Residents life so you don’t feel the same as we did all those sleepless nights. And if you’ve already weathered the storm and just want something cute, that’s okay too. Everyone deserves that extra bit of love. No matter where you are in the process, you can count on our Residents to feel familiar and easy to relate to. They’re an extension of all of us.
Our Residents are meant to feel like friends and family. They’re your home away from home. Smoars is all about bringing simple ingredients together to create something special. Gathering around the campfire with loved ones—bringing beautiful stories to life—is at the heart of what we do. Through perseverant hope, we’re paving the way forward to change the world. Our team of talented creatives are shifting the status quo and expanding horizons every day, and it all starts with that first smile and that moment you feel the fire.
Every one of us has value and purpose, personality and charm. Every soul on this planet is important and true, radiant and beautiful. We were desperately searching for what home could be. And it seems Smoars was searching for us too. When Smoars found us, it was like a lightbulb that shined brighter than anything we had ever felt before. It instantly ignited a fire that burned inside our souls. A fire so powerful that it left us screaming from when the sun rose until the time we went to sleep with unwavering passion.
The Residents revealed themselves to us one by one, each brimming with a uniqueness that we could’ve never fathomed. We didn’t have them in our dark times, but we knew that now was our chance to breathe life into them like they did us. We felt we had to fight alone, but you don’t have to. So we set out on a journey with one goal—to give these Residents life so you don’t feel the same as we did all those sleepless nights. And if you’ve already weathered the storm and just want something cute, that’s okay too. Everyone deserves that extra bit of love. No matter where you are in the process, you can count on our Residents to feel familiar and easy to relate to. They’re an extension of all of us.
Our Residents are meant to feel like friends and family. They’re your home away from home. Smoars is all about bringing simple ingredients together to create something special. Gathering around the campfire with loved ones—bringing beautiful stories to life—is at the heart of what we do. Through perseverant hope, we’re paving the way forward to change the world. Our team of talented creatives are shifting the status quo and expanding horizons every day, and it all starts with that first smile and that moment you feel the fire.
