Phase 1
Photography shown in the initial images, Instagram, and website were not taken by me.
Cayenne Midnight is a collective of car enthusiasts who love to drive as much as they can, even when it means taking the scenic route on their way to the grocery store. It's all about passion, understanding, and bonding with cars. By day, the world is filled with stock cars that take people from point A to point B. They are utilitarian and are rarely modified beyond tinting the windows. By night, however, the streets come alive with the beautiful sights and sounds of tuned cars. While everyone else sleeps, enthusiasts come out to play. Regardless of the time of day, the world is packed with amazing car culture, and Cayenne Midnight seeks to add to street culture with its bold pops of color, sleek and beautiful mark, and timeless ideals. Cayenne Midnight calls back to classic movements while also providing a new take on tradition. It's not just a brand to rep, but a mark of accountability. Keep others safe, understand your car, and enjoy the ride.
Phase 2
I decided to return to Cayenne Midnight with a fresh and exciting take on what made the collective successful in the first phase of the design process; a return to classic car culture. By merging nostalgic 90s photography with modern design, Cayenne Midnight has been elevated to the next level with vivid portrayals of each driver's personality. Each car showcase will reflect their owner's unique style, enhancing the lineup and depicting what brings a car to life - the driver.
