Lucky Koi is a canned water brand that I have developed over the last couple months to assist the growing need for change when it comes to packaging waste. Plastic is extremely harmful to the environment and does not break down over time, and even worse, when it is recycled, it releases dangerous chemicals into the atmosphere. I set out to find a better way to distribute and drink water on the go. Throughout my process, I have discovered branding that I feel is truly striking, regardless of it's simplicity. It is easy to recycle, and better for the environment than plastic.